The French Equestrian Federation is stepping up its communication efforts ahead of the World Championships in Aachen (August 11-23, 2026). The goal: to create a genuine connection between French riders and the equestrian community.
Two complementary initiatives underpin this new strategy. First, a documentary series entitled "A Day With" offers seven episodes dedicated to the disciplines of the World Championships: show jumping, dressage, eventing, para-dressage, driving, endurance, and vaulting. Each video follows a top-level athlete accompanied by a content creator from the equestrian world. The first episode, available since May 15, features Alexia Pittier, the 2025 European Para-Dressage Champion.
Meanwhile, a weekly podcast called "Entre cavaliers" brings together athletes, coaches and federal staff to explore the behind-the-scenes aspects of high-level sport: animal welfare, mental preparation, building a competition horse, physical preparation and the importance of the collective.
This multi-platform campaign prioritizes YouTube for longer content, Facebook for the federation's community, and Instagram and TikTok for shorter formats. This modern approach aims to highlight authenticity and offer an immersive look into the daily lives of the French national teams.